Building Trust in ourselves & with clients

Slow Business

April 26, 2022

I love getting under the skin of your business to find unexpected ways to surprise and delight your clients. Strategy is my thing and I’m an expert at joining the dots and seeing the bigger picture! 

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Image of two circles showing how you can build trust with your clients & yourself

I thought I would take the time to talk about building trust within ourselves, our business and how this impacts the trust we build with our clients. I have been an entrepreneur for over 10 years, I have never had a corporate job, and living this way has forced me to build a sense of trust within myself, but also shown me how important it is to build trust with others in my industry and very importantly with clients.

The lesson of trust within myself has shown up in so many ways in the last ten years, from trusting that I will have enough money to pay the bills, to trust in myself and my capabilities, trust to figure things out when the work gets hard or I’ve messed up, trust that the right client or opportunity will come my way, trust to be able to say no, and most recently the trust to follow my instincts and heart over all the millions of “shoulds” in this crazy world of business.

Trust is something that seems to be becoming more and more scarce these days. Which is why I think it’s so important to make sure it’s a priority in our businesses.

For me, The client experience helps to build trust. Not only for your clients, but also trust within yourself. Lately, I have been thinking of the intersection between us (as a business owner) and our clients and how important it is to build trust on both sides of this relationship.

One the one hand, having systems, processes and a strategy in place helps us build trust within ourselves. Its gives us:

  • A clear process and guideline to trust and uphold for each and every one of our clients
  • Trust in the value we are able to offer
  • Trust to know when we have done enough, and to draw the line between people pleasing & providing a valuable experience
  • Trust in our process when we feel menatally and physically exhausted
  • Trust that building relationships will help us work with more clients who share our same values and creativity

And on the other side, building trust with our clients can create:

  • A sense of validation that their investment was worth every penny
  • Trust that they have chosen to work with the right person, who will encourage & guide them through the change or desire they crave
  • Trust in the work & service you are able to provide
  • Trust that they are more than just a transaction (I have had this feeling far too many times, and it feels awful knowing that someone only cares when they want your money, only to be left feeling disappointed in the service)

It feels like we have so much knowledge on how to gain clients, but very little when it comes to nurturing that relationship with them. 

Trust feels like a muscle that we have to exercise, and the more we build trust the stronger our businesses & relationships will be.

This year has felt like a real test to the trust I have built in myself, and with others. As we move our business forward in a new direction there have been moments where I have felt scared, and that I should just stick to the way things are because it’s safe. But that would be not trusting myself, and not trusting what feels right and true in my heart. Building trust isn’t always easy, but it’s what is needed to be in true alignment with ourselves & others.

If this is something that really resonates with you, and you would like to build more trust through your Client Experience, then I invite you to book a VIP DAY

I hope this helps you see the possibility of building trust in your business and within yourself. It has been one of the best things I have built up over the past 10 years, but especially over the last 8 months. And if you are struggling to build that trust in yourself and your business just know I am here, cheering for you every step of the way!

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