I believe that we, as small business owners, have a responsibility to do business better. Which is why I have taken The Ethical Move's Pledge. To always put the person before the sale (something that is so important to me & my values). To communicate inclusively, truthfully & clearly (no fake scarcity tactics, or hidden info here). And to take responsibility for my part in changing the marketplace & breaking the cycle of consumerism.
While I might not always be perfect, I strive to do better & take responsibility for the way I market my services & conduct my business.
It is probably no surprise that I don't agree with standard marketing practices - I believe meaningful connection is the future of business. There’s a massive shift happening in consumer culture.
We’re constantly being bombarded with ads and tacky marketing tactics, and it’s harder than ever to trust that a business will deliver on its promises.
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I respect you and your privacy. I will help you make the best choice for your needs, not mine.
I will not confuse you or hide information from you. I will help all audiences feel welcome.
I recognize the need to break the cycle of consumerism. I will continuously review our sales and marketing to ensure they benefit the common good.
I count on you to hold us accountable. Please connect with me if you see us not honouring our pledge.
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